These three mistakes are costing good real estate agents their sales.
Did you know 90% of real estate leads don’t end in a sale? It’s not necessarily that Realtors are doing something wrong—they could simply be making some simple mistakes. Today we’re talking about three mistakes agents make with their leads and how to fix them:
1. Not setting an appointment date. When you talk to a potential lead, it’s easy to get lost in the conversation, especially when you’re new. However, it’s important to always confirm an appointment with your client since this helps heighten the chances of face-to-face contact, which means a higher chance of getting a sale. Do not take down their buying criteria over the phone.
“Setting an appointment within 48 hours of your conversation is ideal.”
2. Putting off setting an appointment. Once you set an appointment, you should work towards confirming a specific date and time, and make sure it’s as close to today’s date as possible. Within 48 hours is ideal. This shows that you’re organized, and you’re serious about doing business with them.
3. Not editing or rehearsing your scripts. Often, Realtors rely too much on their charm or wit to seal the deal with that potential lead. What often happens is that these agents are not prepared with certain questions, which can cost them the sale altogether. It’s always important to be prepared for any question by having a solid game plan going into every call and showing. It’s important to be a people person, but you need to be more than that to be the best.
We hope you found this video useful, and if you did, please like and share it with your friends. As always, you can call or email us with any questions. We’d love to hear from you!
