Four things you have to do to set yourself apart from the competition.
Are you worried about setting yourself apart from the competition in today’s real estate market? If you are, I’m sharing a few quick tips for standing out in a hot market. We’ll explore everything from customer service to social media, so you can increase and elevate your business:
1. Make customer service a priority. Always make your clients your first priority. Companies like Disney and Chick-Fil-A are so successful because they’re known for going above and beyond in customer service. If you make that same concept part of your brand, you will start to turn heads.
2. Find a specialty niche. The average real estate agent tries to put their hands in every pot, but an agent with a specialty has a better chance of successfully targeting their market. You’ll also come off as more of an expert in your field, and you can narrow down your potential clients, allowing you to work faster and smarter.
“If you make networking fun, it feels like less work.”
3. Don’t neglect networking. It’s a numbers game. You can network by volunteering, attending events, and joining professional organizations. You don’t always have to join real estate events or associations to make those events. If you prefer, simply coach your kids’ team at football. If you make networking fun, it feels like less work. Just remember, whatever you do, put your best foot forward and make sure that everyone knows you and what you do for a living.
4. Use social media. How many agents in your market are doing 500 transactions a year or more? I’m guessing not very many. How many of them are seriously using social media as a content creation platform? Probably 12 or even less. Devote yourself to creating consistent content that gives value to your viewer. Social media is a tool as much as an escape, so utilize it well.
Standing out from the crowd is easy. I hope you benefited from these four tips. If you need more help with how you can have an edge over your competition, call or email me. I’m always happy to help!
